Are you close enough to your customer?
The first question might be close enough for what? The simple answer would be to continue your supplier – customer relationship, and hence your sales. Another answer might be to increase your sales from your current top tier customers. These questions are designed to help you assess for yourself where your customer relationship currently is? We provide a calculated response at the end of these few questions based on those answers, to give you an idea from our perspective. Nothing beats a conversation though does it? After you have read the questions, before that conversation, we can send you our Customer Engagement white paper that talks about customer retention being the ultimate growth strategy plan. It also contains more questions and some helpful tips on taking your customer relationship to a next level.
How the scoring works?
If you score above 60, our calculated answer indicates that you would benefit from a close relationship with your top tier customers. That is not to saw you don’t have a great relationship already. Could it be better? We would like to send you a white paper on ‘Customer Engagement’ so you can further evaluate your position.
A score below 60 indicates either your business model does not suit closer customer relationships, or perhaps you are not currently in a position to develop an engagement program. Single product, one off sales style businesses that do not attract a repeat purchaser would be typical examples that give this result in our assessment program.
However, a better customer experience when a purchaser buys can often result in stronger customer engagement results – higher spend! We often work with these businesses from a strategy approach. We can send you some information on this if you indicate that in your reply.
Alternatively, if you want more information on ‘Customer Engagement’ you are welcome to our white paper.